Unfortunately as of April 9th, this webinar had to be cancelled due to illness.
Gone are the days when it was the responsibility of politicians, educators, and authors to lead social justice movements. Enter a new hero: The Marketer. With increasing frequency we are seeing businesses small and large attacking issues of social justice head-on. Corporate Social Responsibility has become more of an imperative than a choice, and it is often the marketer that is called upon to create buzz to illuminate any acts of social injustice. Nike, Procter and Gamble, and TOMS are just a few of the companies sticking their corporate necks out there for the greater good. In this webinar we will explore examples of this new hero leading us to the path of social change.
Featured Partner:
Wilmington College
Webinar Date: 2020-04-15
Webinar Time: 17:00-18:00 EST
Presenter(s): Sue Lucas
Presenter Bio:
Sue Lucas is an Assistant Professor of Marketing, Wilmington College and Founder: The Multicultural Marketer. As an alum of the same college, Sue also has and M.B.A. from Tiffin University. With a focus on the Quaker value of Equality, she brings issues of social justice and peace into daily lectures on the subject. Sue is also a professional speaker that is sought after in her field, providing keynote addresses and seminars on the subject of marketing and its role in the world of activism. Often going by the title “The Multicultural Marketer”, Sue works to enlighten others on the intersection of marketing and multiculturalism. See Sue on Twitter
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Session Recording:
